Research Report on Consumer Preferences of Chinese Family Shower Curtains

1、 Introduction

With the booming development of the home decoration market, shower curtains, as an indispensable decoration and practical product in bathrooms, are increasingly in demand. The purpose of this survey is to gain a deeper understanding of the consumption preferences of Chinese family shower curtains, analyze market trends, and provide reference for relevant enterprises.

2、 Research methods

This survey used a combination of questionnaire surveys and on-site visits. Thousands of bathroom users were randomly selected as samples through online and offline platforms, and multiple shower curtain brands and retail stores were visited to collect a large amount of first-hand data.

3、 Market size and growth trend

In recent years, the market size of Chinese home shower curtains has continued to expand, and it is expected to maintain a stable growth trend in the coming years. With the increasing demand of consumers for quality of life, personalized, high-quality, and environmentally friendly shower curtain products are becoming more and more popular.

4、 Consumer preference analysis

1. Material selection

In terms of material selection, PVC shower curtains dominate the market due to their moderate price and good waterproof performance. However, with the increasing awareness of environmental protection, more and more consumers are inclined to choose environmentally friendly and harmless materials such as polyester and PEVA. This trend provides broad development space for enterprises producing environmentally friendly shower curtains.

2. Design style

In terms of design style, the minimalist style is highly favored by consumers due to its versatility and ease of cleaning. Meanwhile, personalized designs such as cartoons and world maps have gradually become popular, meeting the needs of different consumer groups. Enterprises should flexibly adjust their product lines based on their target market positioning to meet diverse market demands.

3. Waterproof and durability

Waterproof and durability are the two most important factors for consumers when purchasing shower curtains. High quality shower curtains can effectively prevent splashing water, keep the bathroom dry, and extend its service life. Therefore, enterprises should focus on improving product quality, adopting advanced production processes and materials to ensure the waterproof performance and durability of products.

5、 Market opportunities and challenges

Market opportunities

With the increasing attention of consumers to bathroom decoration, the market demand for shower curtains as important decorations and practical products will continue to grow. In addition, consumer trends such as environmental protection and personalization have also brought new growth points to the market.

Market challenges

The market competition is becoming increasingly fierce, and the competition between brands is intensifying. Enterprises need to constantly innovate, improve product quality and design level, while strengthening brand building and market promotion to win the trust and recognition of consumers.

6、 Case study: Jieshang Daily Necessities Factory, Yiwu, Zhejiang, China

China Yiwu Jieshang Daily Necessities Factory, located in Zone 4 of Yiwu International Trade City, Zhejiang Province, China, has occupied a place in the shower curtain market with its rich product line, high-quality products, and flexible market strategy. The factory focuses on the application of environmentally friendly materials and personalized design, constantly launching new products that meet market demand, and has won the love of a large number of consumers.

7、 Conclusion and Suggestions

In summary, the Chinese family shower curtain market has broad development prospects. Enterprises should keep up with market trends, focus on product innovation and quality improvement, and strengthen brand building and market promotion to cope with increasingly fierce market competition. In addition, paying attention to environmental protection and personalized needs will be the key to future market development.