A survey report on Chinese consumers' preferences for shower curtain materials
A survey report on Chinese consumers' preferences for shower curtain materials
1、 Introduction
With the improvement of people's quality of life and the enhancement of environmental awareness, shower curtains, as important decorations and practical items in home bathroom spaces, are receiving increasing attention from consumers in terms of material selection. The purpose of this survey is to gain a deeper understanding of Chinese consumers' preferences for shower curtain materials and provide reference for relevant enterprises.
2、 Investigation methods
This survey adopts a combination of online questionnaires and offline interviews, collecting a total of 5000 valid questionnaire samples, covering consumers of different age groups, genders, regions, and income levels.
3、 Analysis of survey results
1. Material selection preference
The survey results show that Chinese consumers have shown a diversified trend in choosing shower curtain materials, but environmental protection, durability, and easy cleaning have become common concerns.
-Environmentally friendly materials are popular: Although PVC materials are popular due to their good waterproof performance, in recent years, shower curtains made of environmentally friendly materials such as polyester and PEVA have gradually gained popularity. These materials are non-toxic and odorless, meeting the health needs of modern families.
-Durability is highly valued: When consumers choose shower curtains, they not only pay attention to their waterproof performance, but also value their durability. Materials that can withstand frequent use and cleaning without deformation are more popular.
-The demand for improving aesthetics: With the improvement of quality of life, consumers have also put forward higher requirements for the aesthetics of shower curtains. Bathing curtains with rich patterns and bright colors have become the new favorite of the market.
2. Case analysis of specific materials
Taking Yiwu Jieshang Daily Necessities Factory located in Zone 4 of Yiwu International Trade City, Zhejiang Province, China as an example, the PEVA shower curtains produced by the factory have won wide recognition in the market due to their non-toxic and odorless properties, good hand feel, high temperature resistance, non deformation, and rich patterns. Its long-term exports to countries and regions such as the United States, the European Union, Japan, and the Middle East have demonstrated the international competitiveness of its products.
4、 Consumer preference analysis
-Environmental awareness improvement: With the popularization of environmental knowledge, more and more consumers tend to choose shower curtains made of environmentally friendly materials to reduce pollution to the environment.
-Personalized demand increases: Young consumers pay more attention to personalized expression, and they hope that the material, color, pattern, etc. of shower curtains can match the home decoration style and reflect their personal taste.
-Quality and price are equally important: While pursuing quality, consumers also pay attention to cost-effectiveness. High cost-effective environmentally friendly shower curtains have become the mainstream choice in the market.
5、 Suggestions and Prospects
Based on the above survey results, it is recommended that relevant companies:
1. Strengthen the research and development of environmentally friendly materials: Continuously invest in research and development, and launch more environmentally friendly and harmless shower curtain materials to meet consumers' pursuit of a healthy life.
2. Emphasize product design and innovation : Combining market trends and consumer needs, continuously innovating product design and patterns to enhance product aesthetics and personalization.
3. Expand sales channels : By combining online and offline methods, expand sales coverage, increase brand awareness and market share.
4. Pay attention to consumer feedback : Establish an effective consumer feedback mechanism, timely understand changes in market demand, and adjust product strategies and services.
6、 Conclusion
Chinese consumers' preference for shower curtain materials is gradually shifting towards environmental protection, durability, and aesthetics. Enterprises need to keep up with market trends, constantly innovate and optimize products to meet the diverse needs of consumers. As a leader in the industry, Yiwu Jieshang Daily Necessities Factory's successful experience is worth learning from and promoting to other enterprises.
