Analysis and optimization suggestions for the Chinese shower curtain industry chain

1、 Overview of China's shower curtain industry chain

The Chinese shower curtain industry chain covers multiple links such as raw material supply, production and manufacturing, design and research and development, and market sales, forming a relatively complete industrial system. Among them, raw materials mainly include textile fabrics, waterproof coating materials, etc; The production and manufacturing process involves multiple production enterprises, including multiple production modes where traditional manual and automated production lines coexist; The design and development process continuously promotes product innovation and quality improvement; Ultimately, the product enters the market through various sales channels to meet the diverse needs of consumers.

2、 Analysis of the Current Situation of China's Shower Curtain Industry Chain

In recent years, with the increasing demand of consumers for quality of life, the shower curtain market has gradually expanded, but there are still some challenges in various links of the industry chain:

Raw material supply: The fluctuation of raw material prices greatly affects production costs. Meanwhile, the strengthening of environmental regulations has prompted companies to adopt more environmentally friendly materials, increasing procurement costs.

Production and manufacturing: The traditional manual production mode has low efficiency and unstable product quality; Although automated production lines can improve efficiency, the high investment cost has deterred many small and medium-sized enterprises.

Design and development: The product is highly homogenized and lacks innovative design, making it difficult to meet the personalized needs of consumers.

Market sales: The competition between online and offline sales channels is fierce, price wars occur frequently, and profit margins are compressed.

3、 Case Study of Zhejiang Yiwu Jieshang Daily Necessities Factory

Jieshang Daily Necessities Factory, located in Zone 4 of Yiwu International Trade City, China, as a member of the shower curtain industry, has provided valuable experience for the industry through its development process

Intelligent Manufacturing: Jieshang Daily Necessities Factory actively introduces automated production lines to improve production efficiency and product quality, reduce labor costs, and enhance market competitiveness.

Design Innovation: Emphasize product design innovation, keep up with market trends, launch multiple new products that meet consumer needs, and enhance brand awareness.

Market Expansion: Fully utilizing the platform advantages of Yiwu International Trade City, expanding domestic and international markets, and forming a stable customer base.

4、 Suggestions for optimizing the Chinese shower curtain industry chain

Based on the above analysis, the following optimization suggestions are proposed:

Strengthen raw material supply management: Establish stable raw material supply channels, strengthen cooperation with suppliers, and jointly cope with price fluctuations and environmental challenges.

Promote the upgrading of intelligent manufacturing: Encourage enterprises to increase investment in automated production lines, improve production efficiency and product quality. The government can provide relevant policy support and funding subsidies to reduce the cost of enterprise transformation.

Promote design and research innovation: Strengthen industry university research cooperation, and promote the application of new technologies and materials in shower curtain products. Encourage enterprises to increase research and development investment, cultivate innovative talents, and enhance product competitiveness.

Expanding diversified sales channels: combining online and offline channels, utilizing emerging channels such as e-commerce platforms and social media to expand the market. At the same time, strengthen brand building and enhance product added value.

Strengthen industry collaboration and standard setting: Promote internal collaboration within the industry, jointly develop product standards and quality control systems, and enhance the overall level of the industry.

5、 Conclusion

While facing challenges, the Chinese shower curtain industry chain is also nurturing new development opportunities. By strengthening the management of raw material supply, promoting the upgrading of intelligent manufacturing, promoting design and research innovation, expanding diversified sales channels, and strengthening industry collaboration and standard setting, the industrial chain structure can be further optimized, the overall competitiveness of the industry can be enhanced, and sustainable development can be achieved.